Ignore this content below, this is just for seo and increase the length of the page of targeted email address list.

Compared to all the heavy lifting advertisers had to do to reach an audience some twenty years ago, modern email marketing seems like a lottery.

Basically all you have to do is write an email and then hit the “send” button. The reach is unlimited, the conversion rates are decent, and it most certainly costs next to nothing.

But not everything is sewing and singing. For email marketing campaigns to be successful, you’ll need high engagement rates, relative to your subscribers’ open and click rates. And for your list subscribers to engage, stay loyal, and make purchases, you need to follow certain rules.

First, the quality of your emails will inevitably decline. No matter how hard you try to keep them up to date, you will still see a drop in their accuracy.

Your contacts will be changing roles at companies, so their email addresses and interests will be subject to change.

And since not all subscribers will eventually become customers, others will decide to abandon your email communications. That’s why you have to constantly update your lists with high-value contacts who have indicated some kind of interest in your offer.

Staying on the right track when it comes to building your email list involves a neat mix of strategy, housekeeping, best practices, and do’s and don’ts.

In this post, we will share some ideas about what a winning strategy entails; one that will allow you to get a high-quality set of email subscribers.

But first, it’s worth looking at some things to keep in mind and what not to do:
What to keep in mind when creating our email list
Always get consent with double opt-in features

In the EU, every email marketer is aware of the GDPR and the changes it has brought about since its entry into force in 2015.

One of the most important requirements you have placed on email marketers is obtaining consent from subscribers before adding them to your email list.

Although it may seem like a hassle, your strategy will benefit: you drop half interested and half interested contacts like a hot potato.

As? With double opt-in features, subscribers first have to enter their email addresses on your website or wherever they found the invite, after which they proceed to give their consent (if interested) when they receive a confirmation email.

By giving subscribers the opportunity to confirm that they have consented to opt-in to your communications, you ensure that only subscribers who want to receive your messages sign up.

These high-quality leads are more open to purchase and more receptive to up-sell or cross-sell initiatives as it takes more than 1 click to get on the list.

Also, no one likes getting spam. And when there are too many subscribers sending your emails directly to the spam folder, you may be blacklisted by email service providers.

Obtaining consent through double adhesion helps you verify that the person who has given their consent is the owner of the email entered.

double opt-in features include an email editor with customizable templates. The design of your email and your confirmation page play a crucial role in letting your contacts understand that the confirmation email is coming from you.

You can customize these templates according to your brand guidelines.
Frequently delete inactive subscribers

Even if you’ve double-upped your subscribers, you should continually monitor engagement rates to identify inactive subscribers.

For starters, emailing directly to contacts with an inactive inbox or address can result in you being blacklisted.

You may also be blacklisted if your emails have received a large number of spam reports.

In addition, it is not exactly profitable to spend money sending emails to email accounts that are no longer used.

When a subscriber hasn’t opened your emails for a while, send them an email notifying them or offer incentives to encourage them to regain interest.
Segment your email subscribers

People respond better to targeted marketing messages, so targeting will help you get higher engagement and conversion rates than you normally would with non-targeted advertising.

By sending the right message to the right person at the right time, you can achieve higher open, click and conversion rates.

Tags allow you to classify your subscribers based on their interests, their behavior or any other criteria. This way, you can send them more targeted and relevant messages that are likely to lead to conversions.

One way helps you take advantage of segmentation is through our row segmentation feature, which allows you to create different versions of a single email to send to multiple audience groups. Including and excluding segments and creating content adapted to each of them. The different contacts will receive specific email messages that appeal to their needs, are more relevant and increase the conversion rate.

Lastly, you can also segment your email list manually by creating different groups or lists based on specific criteria.

For example, you could create a list of subscribers who live in the same country or have made a purchase from your store in the last six months.
Be patient

Do you lose subscribers? Don’t throw in the towel yet.

Just like customers, email subscribers come and go. Certainly, creating and managing a very profitable email list involves setbacks and vicissitudes that can last over time.

Also, “unsubscribe” and low engagement metrics are normal; we all sometimes want to reduce the amount of emails we receive on a daily basis. And while this can be unsettling at times, it pretty much lays the foundation for a successful strategy.

To be fair, cancellations improve the quality of your list. Since someone is more likely to unsubscribe than report your email as spam, this can prevent you from being blacklisted.

Never send low quality content

There is no faster way to get your subscribers to hit the unsubscribe button than by flooding them with low-quality content.

When people sign up for an email list, they know they’ll receive marketing messages. Make them relevant and worth reading, paying attention to, and spending their time on.

So instead of making a collage of banner ads, fill your emails with as much high-quality content as possible. There is nothing that makes people feel more comfortable than information that they find useful.

In this way, the subscribers who ultimately reach the ads will be more susceptible to your calls to action.
Tips for building your own email list
Deploy lead magnets of potential customers

If you want to grow your email list quickly, one surefire way to improve your chances of getting leads to stick is to offer something of value.

It could be a free ebook, an exclusive discount, or access to valuable content that they can’t get anywhere else.

Whatever it is, make sure it’s something that will incentivize people to sign up for your list. Once you have your offer ready, promote it heavily on your website and all your social media channels.

Make it easy for people to find and make sure they know exactly what they’ll get for signing up.

It is also human nature to respond positively to incentives. It doesn’t necessarily have to be something super expensive. By simply giving out low-cost gifts like early access to new releases, free shipping, and bonus points, you can make your subscribers feel special, thereby boosting engagement metrics.

The first thing you should do is create your lead magnet of potential customers. With that ready, the next step is to add it to your website through a form that visitors can fill out to download your lead magnet.

Beyond the tips we’ve listed in this article, there are many other strategies you should consider if you want to create successful email campaigns.

We cover all of this and much more in our latest 120-page manual, available for free here. Download our complete guide to email marketing now.
Put a link to unsubscribe

Nobody wants to squeeze subscribers. But you know what’s worse? Waste effort on people who could care less about what you have to offer and wouldn’t even open your emails.

For a successful email marketing campaign, your email list should have the lowest percentage of uninterested subscribers possible.

Because even when they’re not buying, subscribers are constantly providing crucial feedback that you can use to improve your products and strategies.

Filling your audience with uninterested people will only confuse this feedback loop. So, always make it clear that they have the option to cancel their subscription. The GDPR also requires you to place this button in a place where it is easy to locate and access.
Test, test and test more

 This includes testing things like the subject line, layout, and content to see what works best. You can use tools like A/B testing to help you with this.

Also, be sure to proofread your emails before sending them. This will ensure that there are no typos or grammatical errors.
encourage responses

Email communication is two-way. You want your recipients to reply to email messages, right? Well, make it easy.

Addresses like don’trespond@yourcompany.com dampen the initial enthusiasm of your potential readers when they open the message. This is especially true for small businesses, as they give the reader the feeling that you don’t really care what they think, or even worse, that you’re an anonymous company that only cares about selling them something.

Instead, use an email address that encourages responses, such as info@yourcompany.com or contact@yourcompany.com. This simple change will create a great impression on your readers and could result in more two-way communication.